How can your organization benefit from visitor trends and the most popular summertime family activities regarding your public space?
Constantly looking for ways to improve your public facing space can be difficult. Oftentimes the quickest way to improve user experience means expensive, unproven or trendy types of improvements. But, sometimes the best values are found in utilizing proven infrastructure enhancements and finding best practices related to more passive value added initiatives, rather than the unknowns that are associated with new concepts.
We believe you can get some really great ideas from combining tried and true products with the latest trends in a sort of hybridized approach to improving user experience for visitor trends.
Figuring out the trends that users are leaning towards and using long-term solutions that can address those trends can result in an improved user experience as well as a prudent expenditure to meet enhanced needs. One of the best ways is to observe your own internal information sources, while looking at industry studies, and partnering with solutions providers to find great options, using all available information sources.
Premier Polysteel is a solutions provider for the outdoor furniture space. This article is about identifying and responding to trends of your target demographic to ensure you grab some of the visitor traffic, while improving sustainability in your outdoor or public facing space.
What are the current visitor trends and the most popular summertime family activities?
Currently widespread visitor traffic is refocusing on and increasing in the following areas (according to the National Recreation and Parks Association’s recent studies on visitor trends):
- Having a picnic or a BBQ
- Going to the beach
- Going for a walk or a hike
- Going to the pool
This provides readers like you an opportunity for more traffic if you fit into one of those types of spaces. But it’s not enough to simply provide access to the beach, or a trail, the pool, or a place to BBQ, you are competing with a lot of recreational opportunities and spaces that are custom designed to attract specific visitors.
So, when aiming to improve considerations for new traffic influxes and to cater to the trending needs of potential visitors, you’ll want to weigh in a lot of different variables to get a truly holistic view of how to move forward. Hopefully the information in this article provides some basis for your considerations.
If you’d like to engage further on these concepts and see how outdoor furniture can positively impact your visitor’s experience, we invite you to read on, visit our online store, or call us to ask about any questions you may have.
Best practices for outdoor spaces rarely change – providing value is incredibly important
The interesting part about outdoor behaviors with visitors, is that while trends might change regarding geographical or physical locations, rarely do consumer and public mentalities change about what they want access to in a space. While the main draw may be fleeting at times (e.g. consumer interests change regarding what feature is drawing them to a space), the types of infrastructure that visitors want is rarely different.
For many decades, visitors have shown that they prefer to have some combination of the following amenities in just about any public space:
- Outdoor seating (like benches, tables with seats, etc.)
- Trash receptacles (ways to dispose of trash, and maintain the space)
- Bike racks (a secure area to house bicycles, etc.)
- A place to enjoy the sun without having to stand (picnic tables, etc.)
- Shade structures (umbrellas, etc.)
- Food specific enhancements (food service, or self-directed food preparation like BBQ grills)
- Bathrooms
While not all of these items are part of the portfolio of products that we offer at Premier Polysteel, we recognize the benefit of timeless, useful equipment and tools that can enhance people’s experiences.
We dedicate our catalog to items that retain a classic, proven appeal, and which offer what we believe to be exceptional value for cost.
Outdoor furniture in recreational areas can improve throughput, enhance visitor experience and increase efficiency
Our products are geared towards being easy to maintain, comfortable and built for the long-haul. We make outdoor furniture that is not only appealing to visitors, but offers a reasonable price point, long-term return on investment, and improved operational costs. We also think our products fit aesthetically into most public facing places quite well. The looks, designs, functional attributes, and colorways are all built to enhance the space and the user experience.
Just about every study ever performed about physical user experience in a public facing space has prioritized functionality, value, usability and durability. In a public space, amenities and inclusions must not only handle the amount of people well, but must also endure weather, outdoor exposure and UV rays. It should also be comfortable, inviting, and easy to maintain and clean.
For those spaces that are catering to the hiking and walking trend:
Simple, highly functional items like trailside tables and benches are a huge help for hikers and nature seekers. Trash receptacles and other options like bike racks, etc. will also help to draw the right type of visitor and support them properly.
For those spaces that are catering to the pool and beach vibes:
Our benches, picnic tables and other accessory items offer a good mix of publicly accessible options for enhancing the enjoyment of the natural environment.
For those spaces that are catering to the BBQ and picnic set:
We offer heavy duty BBQ’s that are built for hard use in public spaces with low maintenance. Additionally, our products work well together from an aesthetic perspective. You can get highly functional picnic tables and campsite or park space amenities like trash receptacles and BBQ’s that work harmoniously together to create great spaces for visitors.
Our pitch to you about Premier Polysteel Outdoor Furniture for your public facing outdoor space
We offer premium quality outdoor amenities and furniture for parks, public recreation spaces and public facing infrastructure projects, as well as hospitality and event driven areas. Our products are proven to be durable and long-lasting under heavy use for many years. We offer weather resistant, safe furniture that is made from high quality steel that is coated in a thick UV resistant, comfortable polyvinyl coating that keeps it looking good for the life of the product.
We want to help you find value-driven ways to bring exceptional user experiences to your visitors, and believe our representatives may be able to help you.
